2024

Spotta animation video

Spotta aimed to attract more people to sign up as folder deliverers, and together, we brought that vision to life! And all that in just one week!

Client
Spotta
Project
Animation
Website
www.spotta.nl
Software used

Joris is een professionele video-editor die met je meedenkt. De communicatie verloopt soepel en hij houdt zich strikt aan de afgesproken deadlines. Zijn werk is van uitstekende kwaliteit en voldoet altijd aan onze verwachtingen!
-Sharon Felter, Spotta

The design process

When Spotta first approached me with their request, I immediately envisioned a character that fit their vision. Initially, the design was highly detailed, but during the creative process, it became clear that a simpler approach was needed to align with their goals.

The colors of Spotta’s style guide inspired the character’s clothing, while the concept of him gaining muscle naturally led to the idea of a buttoned shirt. This initial design provided a strong starting point for discussions.

After a round of feedback, Spotta requested a more streamlined design. Together, we refined the character by simplifying the face and clothing, while keeping detailed arms to ensure they captured attention in the final product.

The result

The result? A dynamic video that Spotta proudly showcased in BASIC-FIT gyms, engaging viewers and encouraging them to sign up as folder deliverers!